2018 -But my site looks fine! Common ways we break accessibility and how to avoid them.

• ► Video
• #TALK

In 2016, we at The Financial Times launched a new version of our website to great success. It broke ground on key areas in which we’d set out to excel and measured very closely, like performance, resilience and usability. But one day, and rather serendipitously, we realized we had largely forgotten to measure one thing: accessibility. And you can’t improve what you don’t measure.