Vitaly Friedman

Smashing Media AG

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Vitaly is the author, co-author and editor of all Smashing books (https://www.smashingmagazine.com/books), and a curator of all Smashing Conferences (https://www.smashingconf.com). He currently works as creative lead of Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

  • 2020 - Privacy UXEN

    Cookie consent prompts, push notifications, app install prompts, video autoplays and annoying pop-ups. Every time we enter a new site, it feels like a fight against all the annoying marketing messages endlessly streaming at us. We can do better than that though.


  • 2020 - Bringing Personality Back To The WebEN

    Generic web layouts have become a misnomer in conversations circling around design these days. As creatives, we’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. How do we break out without breaking the usability and functionality of our experiences?