Selling BDD to the Business

How do you explain BDD to non-technical stakeholders: business sponsors, clients or senior management?

"I don't care how you do it - I just want it better, faster and cheaper and I don't want you to keep bugging me...!"

Software delivery shouldn't be a zero sum game where you have to choose between writing quality software, showing bottom line results and having fun. In this talk, Dan shares his experiences of introducing BDD and agile principles to senior stakeholders and business executives.